![]() ![]() In a recent research note, he said the big-box retailer gained an advantage when it could keep doors open as an essential retailer. Whether the recovery from the pandemic is fast or slow, Citigroup analyst Paul Lejuez said Target can continue to grow. She said it will stick to its formula of developing exclusive products with quality and style, but with more inclusive sizing and lower prices. Sando said the company is confident it can outpace sales of higher-end athleisure and apparel brands. At Gap -owned Athleta and Lululemon, for example, a pair of workout pants can cost $90 or more. Most of its workout clothes and accessories cost less than $30, which Sando said is about 75% less on average than similar products sold by competitors. It has a wider range of sizes, and the company's marketing photos break from the typical mold, featuring models with different body types, with none of them airbrushed. With All in Motion, for example, Target sells products for women, men and kids. She said its sweet spot is selling basics, such as leggings, tees and button-downs, since customers may not want to pay a premium for a brand name. ![]() "'Let's replicate what the winners are doing and take on the losers and do it better.'" "They've basically been going around saying, 'Who does it best and who does it worst?'" she said. It riffed off the popularity of Lululemon with similar looking displays of All in Motion's workout pants. It expanded its intimates assortment as shopping mall staple Victoria's Secret struggled. Stacey Widlitz, a retail consultant and founder of SW Retail Advisors, said Target has shown it is savvy at mirroring successful brands and seizing upon weaknesses of other. In coming months, Target will learn if that loyalty will last as shoppers get Covid vaccines and feel safe returning to malls again. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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